by Bostjan Spetic | Jun 10, 2016
At it’s core native is a type of advertising designed to match the form and function of the platform it appears. Since it’s start, native advertising has evolved over the last few years. Like all digital media trends, native has some misconceptions that...
by Bostjan Spetic | Mar 24, 2016
Content marketing is a hot topic at conferences and in boardrooms across the country. Over 88% of B2B marketers have adopted content marketing and over 70% are creating more content year over year. As brands continue to invest in the creation process, quality content...
by Andraz Tor | Mar 17, 2015
In February, the IAB released the OpenRTB Dynamic Native Ads API Specification, which outlines a standardized mechanism for the RTB (Real-Time Bidding) ecosystem to handle Native Ads. Zemanta is a proud contributor to this new standard. Companies including Adiant,...
by Andraz Tor | Jan 15, 2015
Between Black Friday and the New Year, brands battle one another for consumers’ hard-earned cash. As a result, advertising demand for premium inventory climbs, and advertising rates increase significantly during the month of December. And then in January, a drought...
by Bostjan Spetic | Aug 14, 2014
Our CEO, Todd Sawicki, presented at the Digiday Summit this spring about the rise of content ads. At Zemanta, we’re firm believers in using content to drive business goals. While marketers are natural storytellers, they don’t always have the channels to tell...
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