by Bostjan Spetic | Jun 7, 2016
Data shows that 44% of marketers use some form of research as part of their content program. This figure will only continue to rise over 2016. Why? Marketers are finding that original research can be a compelling subject for ongoing programs. How to Approach Research...
by Bostjan Spetic | Jun 1, 2016
Agencies play a critical role in the digital marketing ecosystem. Their cross-channel planning and campaign management expertise enable brands to reach new audiences and grow their businesses. At Zemanta, our goal is to provide agencies with sophisticated,...
by Andraz Tor | May 23, 2016
Digital advertising is riddled with fraud. It’s a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it? At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We’ve developed internal...
by Bostjan Spetic | Apr 21, 2016
Today we’re proud to announce a significant update to the Zemanta platform with the release of Autopilot. This announcement is the culmination of a multi-year project by our engineering and data science organizations to give Zemanta customers intelligent automation...
by Bostjan Spetic | Apr 7, 2016
In January we announced the release of Publisher View, a comprehensive dashboard detailing all of the publisher domains in your content campaign. We combined key acquisition metrics for each publisher — media source, avg. CPC, clicks, impressions and CTR, plus...
by Bostjan Spetic | Apr 1, 2016
Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...
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