by Andraz Tor | Mar 17, 2015
In February, the IAB released the OpenRTB Dynamic Native Ads API Specification, which outlines a standardized mechanism for the RTB (Real-Time Bidding) ecosystem to handle Native Ads. Zemanta is a proud contributor to this new standard. Companies including Adiant,...
by Bostjan Spetic | Feb 10, 2015
Original press release Adiant, owner of Adblade the largest content-style native advertising platform on the internet and the Adblade Exchange, and Zemanta, the leading native content demand-side platform (DSP), today announce the launch of their partnership and...
by Andraz Tor | Jan 15, 2015
Between Black Friday and the New Year, brands battle one another for consumers’ hard-earned cash. As a result, advertising demand for premium inventory climbs, and advertising rates increase significantly during the month of December. And then in January, a drought...
by Bostjan Spetic | Dec 16, 2014
In today’s results-driven world of digital marketing, campaign metrics such as clicks, impressions and CTR are important to track and evaluate, but ultimately fall short of providing insight into what actually happens after the click is made. Did the user bounce off...
by Bostjan Spetic | Nov 21, 2014
Bad Bots might be great villains in sci-fi, but they certainly don’t belong in our clients’ content amplification campaigns As a Content DSP, Zemanta brings programmatic to native-content advertising. Since launching our first content marketing solution in 2007, the...
by Bostjan Spetic | Oct 9, 2014
For digital marketers who believe in the power of connecting brands and consumers through content discovery, it can be dizzying to simultaneously manage multiple campaigns across numerous networks and/or platforms. Zemanta’s Content DSP takes the complexity out of...
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