by Andraz Tor | Oct 18, 2017
Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no...
by Andraz Tor | Oct 18, 2016
Our promise at Zemanta is to give brands access to the entire native landscape to promote and distribute their content. We make a point of evaluating and testing every network, and to date we’ve partnered with over 25 native, content discovery and social networks. ...
by Andraz Tor | May 23, 2016
Digital advertising is riddled with fraud. It’s a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it? At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We’ve developed internal...
by Andraz Tor | Mar 23, 2016
At Zemanta we’re excited that today the IAB has released the updated standard for trafficking native ads. We are proud to have helped refine The Dynamic Native Ads API 1.1 along with numerous other industry players. “The new standard brings order into the chaos...
by Andraz Tor | Mar 17, 2015
In February, the IAB released the OpenRTB Dynamic Native Ads API Specification, which outlines a standardized mechanism for the RTB (Real-Time Bidding) ecosystem to handle Native Ads. Zemanta is a proud contributor to this new standard. Companies including Adiant,...
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