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Zemanta is Outbrain’s only official DSP partner

by | Nov 15, 2016

We are honored to be part of the very select group of preferred partners in the recently launched Outbrain Partner Network. Outbrain is arguably the best and largest content discovery network. It is an important part of many campaigns running on Zemanta’s media buying...

What programmatic advertising should learn from US elections

by | Nov 10, 2016

Collective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into methodology of collecting data and analyzing that data to predict outcomes. This is surprisingly similar to what is going on in online...

The problem of clickbait in related articles

by | Nov 3, 2016

NY Times published an article about a click-bait report from a non-profit called changeadvertising.org, which claims 26% of ads on top 100 online publications are deceiving, click-bait-y and predominantly from anonymous advertisers. It’s an increasingly controversial...